Designing products that drive results.
See how I solve real problems.
👋 Hi! I am Pramiti Khan, a seasoned product designer with 15+ years of experience transforming complex challenges into intuitive digital solutions. Currently designing at Meta, I have worked with giants like Walmart Tech, Yahoo, Verizon, Google, and State Farm. I have founded my own startup and helped build several others. I bring a blend of strategic thinking, UX expertise, and business impact.
Featured work
Building a reusable mass acquisition flow to drive Walmart+ growth
Growth • Subscription • E-commerce
Walmart needed to scale adoption of its new subscription service. I designed a tailored acquisition flow that leveraged AARP’s 38M members to drive awareness and sign‑ups.
40K new subscribers • 70% reduction in launch time
Turning overwhelming performance data into a dashboard that drives action
Growth • B2B • Marketplace
Walmart needed to scale adoption of its new subscription service. I designed a tailored acquisition flow that leveraged AARP’s 38M members to drive awareness and sign‑ups.
2800% CTR increase • 73% OTD Improvement
Building Yahoo's commerce ecosystem from scratch
Content Commerce • Monetization • 0 to 1 • Ecosystem Design
Created a unified commerce ecosystem with shoppable content that increased daily active users and accelerated revenue growth.
150% YoY revenue growth • 14% increase in time spent
Fixing broken onboarding to increase Yahoo Play adoption
Growth • Onboarding • Retention • 0 to 1
Users were dropping off before completing onboarding. I redesigned the flow to better communicate value and improve the first‑time user experience.
16% increase in sign‑up attempts
Reworking native video ads to capture lost revenue
Ad Tech • Video UX • Monetization
Revamped Yahoo’s native video ad experiences to improve user engagement and grow ad revenue.
6% increase in revenue
Playground
Reimagining YouTube’s UX in a redesign that went viral
Concept Design • Experimental • Social Media
I created a concept redesign of YouTube’s interface as an experiment in usability and visual design — the project gained major traction online and landed me a job.
94K+ views
Google Scapes: Using AR to fight loneliness through collaborative art
AR • Experimental • Community Design • Social Impact
I designed a prototype AR app for Google where people could co‑create large‑scale art in shared spaces, fostering community and connection.
Google sponsored
From Architecture to Product Design
Architecture as foundation for UX empathy
Architecture • UX Foundations • Human‑Centered Design
My roots in architecture taught me to design with structure, empathy, and human-centered problem solving. That mindset now powers everything I do in UX: crafting elegant solutions with purpose.